MAXX IQ Announces Completion of Free OnlineCourse Under the DIGI-BOOST Project

The DIGI-BOOST project, co-funded under the Erasmus+ Programme (KA210 VET), has reached
its next milestone. The online training course “Creating SEO-optimized contents for digital
marketing” is now complete and available free of charge to anyone looking to build practical digital
skills.

The course is designed for entrepreneurs, freelancers, students, employees, and anyone who
wants to learn how to create content that performs online. No prior experience in SEO or digital
marketing is required. It consists of 5 modules and 15 lessons in total, delivered through short
videos, slides, infographics, and hands-on activities.

Module Contents

Module 1 – Blogging, SEO & Digital Strategy Fundamentals. Explains why blogging and SEO
are powerful tools for small businesses, even for someone who has never written a blog post.

Covers what a blog really is today, how Google decides which websites to show, and how to
understand what customers are searching for online.

Module 2 – Keyword Research & Data-Informed Content Planning. Shows how to find relevant
keywords for a business using simple, free tools, with no need for a big budget.

Participants learn
the difference between short and long-tail keywords and how to turn that research into a clear
content plan.

Module 3 – SEO-Oriented Content Creation. Focuses on structuring a blog post so it doesn’t
read like a wall of text. Covers how to write titles and headings that grab attention, how to use
keywords naturally, and which checks to run before publishing.

Module 4 – Content Promotion, Performance & Improvement. Covers choosing the right
platforms to share content, adapting one piece of content for different channels, and extending
reach beyond social media through email newsletters and online communities.

Module 5 – Digital Safety & Responsible Use. Introduces common digital risks such as phishing
and weak passwords, handling personal and business data under GDPR, protecting one’s digital
identity, and using content and AI tools ethically.

Format and Access

Each module ends with a short quiz, and the final one also includes a course evaluation survey.
Materials are in English with subtitles, and written scripts are also available in Italian, Dutch, and
Bulgarian. Learning outcomes are aligned with the European DigComp 2.2 framework and
correspond to EQF Level 4. The course is entirely online and self-paced, with no fixed hours or
deadlines.

Partnership

DIGI-BOOST brings together three European organisations: Consorzio Itaca (Italy), the project
coordinator, driving innovation in digital skills within cooperative enterprises; MAXX IQ Ltd.
(Bulgaria), contributing deep experience in training and business development; and New Stellar
B.V. (Netherlands), which leads the design of the project’s digital learning environment and
ensures the online training experience meets high standards of quality and accessibility.